Campaigns that deliver results.

As a marketer who sharpened his axe in creative development, I learned that even the best content can only make an impact when all essential elements are aligned. Targeting, distribution, follow-up, and the data analytics to demonstrate impact.

That’s why I’ve worked diligently to build on my background as a creative to build all-in-one integrated campaigns. From growth goals and planning, to creative execution, to reporting on results to stakeholders, each element must be planned, coordinated, and delivered with precision. I take great pride in my ability to both think big and roll up my sleeves and deliver.

Great content is measured by impact. And impact is defined by growth. How can I help your company grow?

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Curriculum Vitae

 

  • Strategic Marketing Leader Delivering Measurable Growth: “Do-it-all” marketing veteran with 15+ year track record of making an impact with strategic integrated marketing campaigns:

    • Strategist who sees the big picture and unites brand development with tangible growth.

    • Leader who thinks judiciously, plans collaboratively, and builds high-performing teams.

    • Experienced creator with an eye for detail and passion for impactful storytelling.

  • MGO CPA| Los Angeles, CA | 2023 – Current

    Leader of growth team for $140MM+ financial services firm. Develops strategic initiatives to drive customer acquisitions and revenue by optimizing growth channels, spearheading integrated marketing campaigns, and leveraging data-driven insights.

    • On pace to exceed goal of $4M in new business wins for Technology and Biotechnology practices.

    • Launching ABM campaignsleveraging digital marketing (PPC, ads, email campaigns), content development (articles and video), cross-selling initiatives, and event strategy.

    • Helping partners optimize market presence via prospect targeting, networking, and content planning.

    • Building robust industry ecosystems via Client Satisfaction/Research Calls and strategic partnerships.

    • Tracking industry group performance and spurring tactical agility by leading monthly pipeline meetings.

    • Leader of multidisciplinary team including market research, creative, digital, and account managers.

    • Growth efforts have produced $17M+ in qualified leads for firmwide sales funnel.

  • GreenGrowth CPAs – Los Angeles, CA 2020 - 2022

    Developed, staffed and implemented full-scope marketing program for fast-growing start-up in the cannabis industry. Collaborated with firm leaders to determine growth goals, develop in-bound/out-bound marketing strategies to achieve them, and hired and trained high-performing marketing team.


    • Rebranded to modernize LTF and built new website to optimize thought leadership.

    • Created dynamic engagement to boost SEO and UX

    • Increased DUV by >100%

    • Improved home page bounce rate to <48%

      SEO/SEM strategy resulted in 1,000+ new keywords and 25% organic traffic increase

      Developed multi-touch content marketing program and calendar. Hired and trained/mentored team producing weekly articles, videos, emails, and social posts.

    • Launched Cannabis CFO Survey, which has been downloaded 100+ times and went viral

    • 20% growth of YouTube subscribers to 13K+ with 15K+ views/month

    • Increased open rate to 28% for weekly newsletter to 30K subscribers

    • Implemented inbound and outbound sales strategies to diversify lead funnels.

    • Developed sales collateral supporting all service lines that doubled lead conversion to 16%

    • Launched Google Ads campaigns with 11%+ conversion rate

      Launched industry partnership program with content distribution agreements and referral/revenue shares that will provide a six-figure revenue stream in 2022.

  • MGO CPA | Los Angeles, CA | 2022 – 2023

    Leader of all creative and content initiatives for fast-growing professional services firm. Built high-performing creative team that includes senior designer, content writer, internal comms manager, video editor, and project manager.

    • Led rebrand of professional services firm, including new visual identity, key messaging, and complete overhaul of collateral.

    • Built new website with <12k DAU.

    • Launched digital marketing campaigns that resulting in $300k in new business wins in one year.

  • MGO - Century City, CA 2017-2021

    Led all content marketing initiatives for a fast-growing professional services firm that grew from $40MM-$100MM+. Collaborated with C-Suite and firm leadership to create and execute targeted marketing programs for new business opportunities, to establish technical credibility, and build target audience engagement.

    Highlights include:

    - The Cannabis 50: Co-Creator and Creative Director for firm’s leading marketing project in high-growth cannabis industry. Executions included landing page, events, social media, video content, etc.

    o Report downloaded 1,000+ times; high social media engagement; earned organic coverage in business and industry news outlets

    o Eleven honorees in 2019 class became major firm clients generating over $1.5MM in 2020 revenue.

    - Executive Producer and Creative Director of The Future Game

    o Created new business pipeline of high-net-worth individuals for Business Management practice with $15MM 2021 growth target

    o Activated digital content activated across digital channels, including Instagram, YouTube and Clubhouse

    - Creator of “Cannabis M&A Field Guide” and “Going Public in Canada” reports.

    o Reports downloaded over 100 times each

    - Co-Founded and helped lead MGO Diversity, Equity and Inclusion Initiative

  • Grant Thornton – Chicago, IL 2013-2017

    Created marketing content and supported content development for new business pursuits in firm’s highest-volume industry sector. Work included development of articles, templates, solution roadmaps, infographics and other thought leadership supporting pursuits ranging between $150K and $6MM in value.

    Highlights include:

    - Supported over $18MM in new business wins

    - Consistently high performer in win volume, win percentage, and # of efforts supported

  • F Newsmagazine – Chicago, IL 2011-2013

    Elected by Editorial Board to lead the print edition of the award-winning arts newspaper. Managed a team of 20+ editors, designers, programmers, staff writers, and freelancers to develop innovative content for a 32 page monthly print edition and on-going online content.

    Highlights include:

    - 2013 Pacemaker Award - The Associated Collegiate Press

    - First Place, General Excellence - Illinois College Press Association

    Writing samples include:

  • New Control Marketing – Chicago, IL 2008-2011

    Wrote ad copy and assisted in design conception and execution for print and digital advertising campaigns for clients that included Gap Inc., Visa Inc., and Chase Financial Services.

  • -    Account Based Marketing (ABM)

    -    Brand Awareness Strategy

    -    Budget Management

    -    Business Development

    -    CMS: WordPress & Contentful

    -    Consumer Segmentation

    -    Content Strategy

    -    Copywriting

    -    Creative Direction

    -    CRM: HubSpot & SalesForce

    -    Demand Generation

    -    Digital Marketing

    -    Editing

    -    Event/Experiential Strategy

    -    Film Production

    -    Influencer Marketing

    -    Integrated Marketing

    -    Internal Communications

    -    Lead Generation

    -    Lifecycle Marketing

    -    Marketing Analytics

    -    Marketing Strategy

    -    Partnership Strategy

    -    Product Strategy

    -    Project Management

    -    Public Relations

    -    SEO/SEM

    -    Social Media

    -    Team Leadership

    -    UX & UI

 
 

Education

 

  • School of the Art Institute of Chicago

    Completed a Master of the Arts degree at a leading art and design school where I studied new media, including graphic design, web design, and new media production: including video, social media, etc.

  • University of Colorado - Boulder

    Studied English and Creative Writing.